Dogfooding - Be Your Own Customer

August 31, 2013
Dogfooding - Eating your own dog food, a slang term used to reference a scenario in which a company (usually, a computer software company) uses its own product to demonstrate the quality and capabilities of the product. Dogfooding can be a way for a company to demonstrate confidence in its own products.One perceived advantage beyond marketing is that dogfooding allows employees to test their company's products in real-life scenarios. All that said, however, it’s important to remember that dogfooding is not a replacement for traditional (or non-traditional) user testing.
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Image source: bigorangeslide.com
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Shirly Ronen-Harel
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Eating your own dog food

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Find a way to be your own customer

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Three Scenarios Where Dogfooding Rules

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Why Does Apple Make Great Products?

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Dogfooding and Frequent Internal Releases

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Agile Product Owner an Dogfooding

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John Doe |
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Dogfooding - Be Your Own Customer
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