The #SEO Guide for Content Marketers

SEO is a great way to get your content discovered by relevant people without spending your budget.

While your content should focus on what matters to your audience, there is no harm in optimizing it for search engines.

Here is a guide on how content marketers can, and should, use SEO techniques to get their content discovered by the right people, who will read and share the great content you write.
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Yael Kochman

How Google works?

This is what Google looks at when deciding where to rank your website - and CONTENT has a huge affect!
http://blog.red-website-design.co.uk/2014/09/02/what-google-looks-at-when-deciding-where-to-rank-your-website/

What SEO used to be vs. what it is NOW

Great infographic - bottom line is: CONTENT FIRST.
http://www.quicksprout.com/2014/11/07/what-seo-used-to-be-versus-what-seo-is-now/

News from the Google Zoo: Penguins, Pandas and Pigeons

How do the latest updates to Google's algorithm effect the ranking of your content?
http://www.steamfeed.com/seo-insider-penguin-refreshed-apple-local-listings-mobile-seo/

A Complete Content Audit and Spreadsheet Template

Here is a step by step guide to analyzing your blog's content. Use it to learn what works best and what needs to be improved.
https://blog.bufferapp.com/content-audit

How to Choose Keywords that Will Drive Your Content Strategy

While content marketing should focus on what matters to your audience, here is no harm in optimizing it for search engines.
http://www.outbrain.com/blog/2014/10/how-to-choose-keywords-that-will-drive-your-content-strategy.html?utm_source=SilverpopMailing&utm_medium=email&utm_campaign=Q4%20Mobile%20Marketing%20Campaign_Email%201A_Actives%20(1)%20B&utm_content=

Target Keyword(s) + User Intent = Understanding

http://marketingland.com/give-content-marketing-strategy-purpose-punch-103397

Aim for long tail keywords

It's hard to rank for general term. Believe me, I spent a year trying to tank high for "content marketing" and never came closer than page 6. Find the long tail keywords that best describe what you do or the problem you solve. It will not only help your SEO, but will also help your content to stand out.
http://benwynkoop.com/what-are-long-tail-keywords/

3 Tips for Content and Search Marketing Success - SEW

http://searchenginewatch.com/article/2375665/3-Building-Blocks-for-Content-and-Search-Marketing-Success

Social Media Optimization (SMO)

Check out your websites compatibility with major social media platforms.
http://smo.knowem.com/

SEO in 2015: How Search Has Changed & How Marketers' Tactics Must Shift

Past SEO success may NOT be indicative of the future - says Rand Siskin of Moz. Follow this deck to learn what has changed and how can you adopt.
http://www.slideshare.net/randfish/seo-in-2015-how-search-has-changed-how-marketers-tactics-must-shift?ref=http://www.slideshare.net/randfish
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